For a considerable period, Paris Saint-Germain has been a nurturing ground for some of the world’s most exceptional football talents, showcasing an array of renowned stars. Throughout the years, this French powerhouse has boasted luminaries such as Lionel Messi, Neymar Jr., Kylian Mbappé, and Zlatan Ibrahimović, all contributing to robust jersey sales.
However, the 2023-24 season marks a change in the landscape, as the prominent names have departed, leaving Mbappé as the lone remaining star. While many might presume that the Frenchman would be the driving force behind jersey sales, the reality is somewhat different.
This intriguing competition between Mbappé and Kang-in Lee for the title of PSG jersey sales leader has captured the attention of football enthusiasts, marketers, and sports analysts alike. Lee’s rise to prominence is not only a personal achievement but also a reflection of the increasingly global nature of football and the profound impact of social media on player branding.
🚨🇫🇷🇰🇷| Kylian Mbappé sells the most PSG jerseys in the physical and club’s stores, with Kang- in Lee ranking second. However, Kang-in Lee sells by far the most jerseys online with Mbappé ranking second in online jerseys sales. @le_Parisien pic.twitter.com/2fH5GYVWFy
— PSG Report (@PSG_Report) October 22, 2023
As per reports from Le Parisien, Mbappé takes the lead in PSG jersey sales in physical stores and the club’s outlets. Kang-in Lee secures the second spot in sales for PSG kits at these locations. However, when it comes to online sales, Lee emerges as the top performer, with Mbappé occupying the second position.
Should the 22-year-old South Korean establish himself as a pivotal figure in PSG’s new venture under the management of Luis Enrique, his jersey sales are poised for a substantial surge, irrespective of whether Mbappé continues with the team beyond the 2023-24 season.
The competition between Mbappé and Kang-in Lee for the top PSG jersey sales showcases the diverse fan base and commercial appeal of football. It highlights the significance of individual player branding in driving merchandise sales and reflects the evolving landscape of the sport’s global reach.
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